EVERY con is different...and you won't know if you (or rather, if you and your merchandise, be they books, comics, art, etc.) fit that convention until you go. Once you do, you must figure out if it was worth your time...but it's not just about how much money you make...here, let me explain further, over at www.MagicalWords.net .
Here's the direct link:
http://www.magicalwords.net/tamsin-silver-2/convention-worth-aka-the-monetary-gainloss-ratio/
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